‍Objective

‍To directly manage and optimize Facebook advertising campaigns for Dental Lab Direct, driving growth in digital sales and enhancing campaign performance through advanced tracking, creative ad designs, and strategic adjustments.

What we've done

1. Increased digital marketing sales by 100% through strategic ad management and optimization.
2. Implemented Facebook's Conversion API (CAPI) to improve data tracking and attribution accuracy.
3. Designed and launched new static ad creatives, including "Ours vs. Theirs" comparisons, customer testimonials, and reviews to boost engagement and trust.
4. Continuously optimized ad performance by refining audience targeting, creative strategies, and bid structures.
5. Monitored and analyzed campaign metrics to ensure alignment with sales goals and ROI expectations.
6. Developed ad copy and creatives tailored to Dental Lab Direct’s unique offerings, enhancing brand credibility and conversions.
7. Maintained ongoing communication with the Dental Lab Direct team to adapt campaigns to evolving goals and market conditions.

Creative Process

1. Discovery & Planning: Collaborated with the Dental Lab Direct team to define key objectives, understand the competitive landscape, and identify customer pain points.
2. Campaign Setup: Launched Facebook ad campaigns with clear goals, well-defined audiences, and compelling creatives focused on building trust and driving conversions.
3. Creative Development: Designed static ad creatives featuring "Ours vs. Theirs" comparisons to highlight product benefits, alongside customer testimonials and reviews to reinforce credibility.
4. Advanced Tracking Implementation: Integrated Facebook’s Conversion API (CAPI) to capture valuable data and improve tracking accuracy.
5. Optimization & Testing: Conducted A/B testing on creatives, ad formats, and targeting strategies to determine high-performing combinations.
6. Performance Analysis: Reviewed campaign metrics to identify trends and opportunities for scaling successful strategies.
7. Iterative Improvements: Refined targeting, creatives, and budgets to maximize ad performance and sustain growth in digital sales.

Results

• Achieved a 100% increase in digital marketing sales, exceeding client expectations.
• Improved ad performance and data attribution accuracy with the successful implementation of CAPI.
• Enhanced ad engagement and conversions through the introduction of new static creatives focused on comparisons, testimonials, and reviews.
• Delivered highly targeted and engaging ad campaigns, resulting in improved lead quality and reduced cost per acquisition.
• Built a scalable advertising model to support ongoing growth for Dental Lab Direct.‍

Conclusion

‍By directly managing Dental Lab Direct’s Facebook advertising campaigns, I successfully doubled digital marketing sales, implemented advanced tracking solutions, and elevated campaign performance with new, impactful ad creatives. My strategic approach, attention to data, and focus on trust-building designs ensured campaigns not only met but exceeded business goals. This project demonstrates my expertise in ad management, creative development, and results-driven marketing.