Objective

‍To design and execute a comprehensive digital advertising strategy that effectively engages families and builds brand recognition for Funbox, the World’s Biggest Bounce Park. Our goal is to drive ticket sales and brand loyalty by creating fun, family-friendly campaigns that highlight Funbox’s unique value.

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What we've done

1. Strategic Discovery & Audience Analysis
2. Full-scale Digital Advertising Campaigns across Meta, Google, and TikTok
3. Social Media Strategy & Management
4. Geo-targeted Ad Optimization for Regional Openings
5. Development of Seasonal & Event-Specific Promotions
6. Data-driven Performance Tracking & Optimization
7. Brand Messaging and Creative Copywriting

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Creative Process

1. Research & Discovery: We started by researching Funbox’s core values, family-centered brand identity, and competitive landscape. This provided insights into how to best capture the park’s energy and appeal to parents and children alike.
2. Audience Profiling & Ad Strategy: Using our research, we identified key audience segments and tailored messaging to attract families and adventure-seekers, with a focus on the unique appeal of the “World’s Biggest Bounce Park.”
3. Campaign Planning & Design: Developed a series of ad visuals and copy concepts to capture Funbox's lively experience, from targeted social media posts to regional ad banners. Each creative asset was optimized to match the specific channels and engagement habits of our target audience.
4. Testing & Iteration: We ran A/B testing on ad formats, creatives, and copy to refine what resonated most, making iterative improvements based on engagement metrics and user feedback.
5. Performance Optimization: Throughout the campaign, we closely monitored results, adjusting targeting, bids, and creatives to maximize reach and conversions.

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Results

‍Our campaigns successfully boosted brand awareness and ticket sales, driving high levels of engagement across social media and paid ads. Funbox experienced a steady increase in traffic and online interactions, with families excited to visit the park. Many visitors cited ads as the primary reason they decided to attend, validating our targeted approach.

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Conclusion

‍By leveraging a strategic, data-driven approach and creating vibrant, family-friendly content, we helped Funbox stand out in a competitive market, attract new visitors, and achieve significant growth in brand recognition and sales.

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