Objective

‍To drive lead generation for over 40 Goldfish Swim School locations by managing Meta advertising campaigns through partnership ad codes. The goal is to connect with families looking for high-quality swim instruction and promote Goldfish Swim Schools as a trusted choice for safe and fun learning environments.

What we've done

1. Designed and managed Meta ad campaigns targeting parents and families within each swim school’s region.
2. Leveraged partnership ad codes to streamline collaboration and enhance ad performance for individual locations.
3. Developed engaging ad creatives and copy focused on Goldfish Swim Schools’ unique value proposition: fun, safety, and results-driven swim instruction.
4. Optimized campaigns by refining targeting, adjusting budgets, and analyzing ad performance metrics.
5. Provided detailed performance reports to the PR agency to ensure transparency and alignment with client goals.
6. Created scalable processes to efficiently manage campaigns across 40+ locations without compromising quality or results.

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Creative Process

1. Discovery & Planning: Collaborated with the PR agency to understand Goldfish Swim Schools’ goals, target audience, and regional nuances for each location.
2. Creative Development: Designed ad visuals and wrote compelling copy that highlights safety, fun, and the life-changing skills offered by Goldfish Swim Schools.
3. Partnership Ad Code Implementation: Integrated ad codes to improve coordination between the swim schools and Meta, ensuring efficient campaign management.
4. Campaign Optimization: Monitored ad performance daily, making adjustments to audience targeting, creatives, and budgets to maximize lead generation.
5. Scaling Success: Applied best practices from top-performing locations to scale results across all 40+ swim schools.
6. Performance Analysis: Reviewed campaign data to identify trends and provide actionable insights for ongoing improvements.

Results

• Successfully generated a consistent stream of high-quality leads for over 40 Goldfish Swim School locations.
• Improved campaign efficiency and ad performance using partnership ad codes.
• Increased engagement rates and conversions by tailoring creatives to resonate with families and parents.
• Delivered measurable results to the PR agency, showcasing the impact of well-executed Meta advertising strategies.
• Strengthened Goldfish Swim Schools’ digital presence and reinforced their reputation as a trusted swim instruction provider.

ConclusionBy managing Meta advertising campaigns for over 40 Goldfish Swim School locations, I played a critical role in driving leads and enhancing their digital marketing efforts. My strategic use of partnership ad codes, combined with a data-driven approach and creative execution, ensured consistent results across all locations. This project highlights my ability to scale digital marketing strategies effectively while maintaining focus on quality and performance.